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Meta unhappy as Apple puts a 30% tax on ads – ETBrandEquity

November 24, 2022

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With the release of iOS 16.1, Apple has updated its App Store policy, asking developers for a 30% cut on “sales of ‘boosts’ for posts in a social media app.” The policy unknowingly or knowingly targets Meta, which owns Facebook and Instagram – two apps that let users pay to boost their posts’ reach.
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