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Marketers need to turn consumers into brand evangelists: Ankit Khirwal, upGrad – ETBrandEquity

November 24, 2022

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Ankit Khirwal, head of marketing, upGrad, shares what independence means to him as a marketer and how he imbibes the value of creative freedom in his team.
The biggest challenge that most SMEs or start-ups face is that they may not have the right expertise to identify, integrate and automate the correct MarTech tools for their brands.
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