Enero acquires GetIT in APAC, furthers global digital marketing offering for Hotwire – Mumbrella

July 9, 2022

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Enero Group Limited has bought GetIT, a marketing agency specialising in B2B technology, to extend Hotwire’s client service towards digital marketing, brand strategy, reputation management, and PR.

In addition, the group has also acquired the digital marketing agency ROI DNA, adding to Hotwire’s service suite in North America.
GetIT, Hotwire, Enero and ROI DNA
ROI DNA and GetIT will fall under the Hotwire Group with a combined team of more than 500 employees. Effective immediately, Both companies will operate as ROI DNA, a Hotwire Company and GetIT, a Hotwire Company, as both CEOs and existing leadership teams continue their current roles.
The acquisition of GetIT will launch Hotwire’s owned office network across Asia, including Singapore, India, Malaysia, and Japan with a client portfolio including AWS, Oracle, Fortinet, Fujitsu, Cisco, Google Cloud and Trend Micro.
“As a key Enero brand, Hotwire continues to deliver strong momentum, particularly in North America,” said Brent Scrimshaw, CEO of Enero Group.
“Adding sophisticated performance marketing capabilities in North America and APAC will create a global network of performance marketing expertise. This will unlock further opportunities for Hotwire to deepen their partnerships with some of the world’s leading technology companies.”
“We’ve been able to grow rapidly across Asia with a clear market differentiator of delivering long-term value paired with short-term results,” said Anol Bhattacharya, CEO of GetIT.
“Now, we’re excited to expand our horizons and partner with global teams and opportunities at Hotwire.”
Hotwire has named former Samsung communications executive Nick Healy as its first client services director as the agency looked to continue its “robust” start to the 2022 financial year.
Darcy Song is the editorial assistant at Mumbrella. She joined in March 2022 after graduating from Sydney University with a Master of Publishing. Before joining Mumbrella, she worked in editorial and social media management roles for commercial and non-profit organisations.


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